After 25 years in the corporate world, I founded Propheta Lucro in 2009. During my time in business, I was amazed at how new ideas could transform businesses, solve problem, and create opportunities, and yet, these ideas were generated by a small fraction of leaders. I determined to find out why and to develop programs to help leaders become more creative. I developed Propheta Lucro's programs by combining my experience creating ideas with the study of the psychology and neuroscience of creativity. However, I decided that there was no point in creating ideas unless these can be judged to be optimal for a business. Thus, my programs also include decision making lessons. I believe that the resulting programs are unique and leading edge. I hope that you decide to try them and that you agree.
To develop the ability in others to create and verify ideas for their business that are more creative and complex than can be achieved with brainstorming.
I combine my extensive business experience with psychology and neuroscience to train leaders to use their right brain intuition to create ideas and their left brain thinking to decide which ideas are best for their business.