My experience in business taught me the value of having a strategic mindset. This rare state of mind is essential for a leaders' success, yet business schools don't teach it. Business schools teach strategic analysis; however, at its core, the strategic mindset is composed of strategic intuition and strategic thinking. The result is that strategy professors from leading business schools lament that what executives do is not strategic. This perspective is much like selling rotten lettuce to a restaurant and then blaming the chef for the lousy salad.
Although blessed with a strategic mindset's essentials, I had trouble putting my finger on precisely what it entailed. So, I journeyed on a three-year quest to write my book, Strategy Quest. I found that personality type plays a critical role in how we approach strategy. Our personality type influences how we define strategy and the level of risk we are willing to take. It also determines how we decide on opportunities and whether we will find them, hire consultants to do so, follow business trends or a competitors' lead.
Our various personality types are made-up of preferences for two of the eight mental processes or functions. These preferred functions make-up our go-to mindset when tasked with doing something important like finding strategic opportunities for our organization. Only two percent of the population has the personality type made up of the core mental processes required to create and verify strategic opportunities. Fortunately, this type is over-represented in business, making up 11% of executives. However, a third of executives prefer the one mental process that makes them better managers while undermining their strategic leadership approach. The good news is that we all have a complete set of eight cognitive functions and can learn to apply the seven appropriate to your Strategy Quest.
In writing Strategy Quest, I learned so much about personality types that I decided to become a Certified MBTI® Practioner. I can now assess clients' personality types and help them broaden their cognitive approach to overcome their preferences' bias.
Our mission is to use our extensive leadership experience and understanding of strategy to enable our clients to become successful and collaborative executives who can find strategic opportunities.
Our natural approach to strategy is influenced by personality type. Our type preferences can constrain our ability to be strategic. Thus, the Strategy Quest method uses the Myer-Briggs Type Indicator (MBTI®) to understand our clients' personality types and help them discover a truly Strategic Mindset.
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Myers-Briggs is a trademark or registered trademark of The Myers & Briggs
Foundation in the United States and other countries.
MBTI is a trademark or registered trademark of The Myers & Briggs Foundation in the
United States and other countries.
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